ROLE - Marketing manager, art direction, print design, photography and video, copy
Foilone builds Pegasus, a hand-built electric hydrofoil boat that lifts above the water and flies. In summer 2026 the brand opened the Earn Your Wings experience on Lago di Lecco, the quieter arm of Lake Como, where guests learn to pilot a Pegasus themselves.
I led the marketing for the season on site, from the brand voice to everything printed and posted. The idea behind Earn Your Wings is that flying is something you earn, not something you watch, so the visual language centres on the moment of lift: the boat leaving the surface, the pilot’s face, the quiet lake around it.
The work included a trifold brochure and a series of flyers for hotels, marinas and tourist points around Lecco, Pegasus product flyers, a gift certificate, and a steady stream of Reels, FPV drone footage and Meta campaigns aimed at an international audience. I also built the multilingual landing pages that tied it all together.
